Ad Specs

Below is our comprehensive ad specs for individual formats and publishers.

We recommend reading the Essential Information for All Campaigns as well as the specific ad specs for your campaign.

Essential Information for All Campaigns

General Requirements

  • Ad sizes can be provided in any IAB standard ad unit – although we may not have significant inventory in all sizes
  • Maximum file size must be 100KB or less per display creative – if oversize it will incur additional ad serving fees and must be discussed at the time of booking
  • All components of the ad (assets, calls, beacons, pixels, etc.) must be secure over SSL
  • All animation must cease after 30 seconds to ensure creative can run on all networks
  • The creative needs sufficient brand notification (a logo or mention of brand name)
  • Use an approved ad format:
    • HTML5 (see requirements below)
    • Flash (see requirements below)
    • Images can be GIF, PNG or JPEG
    • 3rd party tags must be from approved ad services and must be secure over SSL
  • For ads running on Social, it is important to note that Audience360 is not responsible for monitoring or responding to any comments on any Social advertisements, such as Facebook News Feed and Instagram, this is the sole responsibility of the client or brand.

Campaign Requirements

  • All creative must be received no later than 5 WORKING DAYS prior to your start date
  • This is to enable creatives to be submitted for auditing (24-48 hour process) plus provide sufficient time for our Ad Ops team to supply attribution tags that will need to be loaded up onto the correct pages on your site
  • Once all components are approved and work correctly your campaign will be set live
  • If this is not the case, we cannot guarantee your campaign will start on time

Third Party Ad-served Tags

  • All third party ad tags, impression trackers, and click trackers must be secure
  • The creative within the ad tags must adhere to the ad specs in this document to ensure delivery across all networks

Campaign Tracking

  • We will supply conversion tags prior to the campaign starting
  • It is essential to campaign performance to have these pixels in place on the landing pages and pages further down the funnel to fuel our platforms’ machine learnings
  • The DSPs we use for display, video and Facebook all have algorithms and use the pixels on site to influence their bidding
  • As we want users to visit a client’s site for more information about products or services, when that pixel fires once a user visits the client’s site, the algorithm looks at the attributes of the exact scenario that got that user to visit your site (the exchange, the site, the ad size, time of day, the bid, etc.) and uses those learnings to optimise future bidding to get more users to your site
  • These conversion tags record post-click and post-view conversions plus all post-view site traffic (also called referral traffic) that occur without ads being clicked on
  • Our tags are outward facing so are not capable of tracking any sensitive information about your or your client’s site that occur internally
  • To assist our Ad Operations team to deliver your campaign to its optimum level, we request a daily automated delivery and performance report (if available from such providers as Sizmek or DFA) be sent through to AdOps@audience360.com.au, detailing all impressions delivered as well as performance results, which will enable us to detect any discrepancies between our systems and your analytics programs sooner rather than later and take any action required to resolve

Data Protection Policy

  • Audience360 prohibits advertisers inserting any tag, code, cookie or other data tracking or collection device for the purpose of re-targeting users of any Audience360 websites on a third party site, network or exchange. Audience360 reserves the right to temporarily pause or cancel, without compensation, campaigns which are found to be non-compliant with this data collection policy.

Best Practice

  • To ensure optimal performance it is recommended that at least two display ad sizes, a mobile banner (if destination is optimised for mobile), and Facebook RHC ad are supplied. The more ad sizes supplied the greater the audience reach and opportunity to optimise.
  • All ad formats should have strong call to actions. With Facebook ads the images/videos are the most compelling eye-catching parts of the ads, therefore copy should be short and concise with a strong call to action.
  • When possible 15 sec pre-roll creatives are the preferred length as there is more inventory available for 15 secs, which increases reach and creates more opportunity to optimise.
  • When editing video assets it is recommended to keep the duration a fraction of a second under 15 or 30 seconds. If the duration of the raw file goes even slightly over the 15 or 30 seconds it will reclassify it into the longer duration inventory, ie. if the raw file is 15.05 secs long it is only eligible to run in 30 sec inventory spots.

Technical and Format Information

HTML5

  • HTML5 creative can be delivered through third party ad tags (via an AdServer) or by uploading directly into our DSP partners.
  • Any support for HTML5 Creatives (click tracker support, rendering issues etc) will be charged time and materials at our standard rates.
  • Preferred as compatible with all operating systems and mobile devices
  • Please ensure you provide a clickTAG macro so we can insert our DSP click tracking url.
  • Please provide one HTML file for each size with all assets embedded into the HTML source code or alternatively have these assets hosted on a CDN which is available over SSL.
  • For more detailed HTML5 specification requirements,

Flash

  • The rendering/displaying of Flash ads depend on the existence or version of the Flash plugin on the user’s end. Please be advised that both Google Chrome and Firefox web browsers currently block all Flash ads, which account for a significant amount of internet traffic. Therefore, it is advisable not to run Flash at all but instead convert ads to HTML5 (to be supplied as third party ad tags or we can create ad tags for a nominal ad serving fee – see HTML5 section above).
  • Flash creatives should be developed to be viewable in Flash version 8 or lower
  • Use the standard click variable name clickTAG
  • Both ActionScript 2 and ActionScript 3 is supported
  • Max file size 100KB, if size is larger it will incur additional fees and must be discussed at the time of booking

Video

  • Pre-Roll

    • Max Ad Length :15 seconds & :30 seconds
    • Max File Size PLAYTIME: 100MB max upload
    • Unit Size 400×300 or larger (video player size); actual player size varies in a live environment
    • Resolution 960x540px (16:9)
    • Ad Format MP4 or FLV or WebM
    • Video Bit Rate 1-2MB
    • Audio Code Audio Initiated
    • Frame Rate 24-25 or 29-30 FPS
    • 1×1 Available
    • Rich Media Enabled Yes
    • Codec H.264
  • Companion Banners

    • Available to accompany pre-roll on some sites
    • Sizes: 300×250, 300×600, 300×60, 728×90, 160×600
    • Static file types accepted: GIF, PNG, JPEG, SWF
    • Max File Size: 30 KB

Publisher Specifications

Facebook

    • Right Hand Column (RHC) Ads

      • Creative Image: accepts no smaller than 1200×628
      • Title: Maximum 25 characters, including spaces, maximum
      • Body: Maximum 90 characters, including spaces, maximum
      • File size: Maximum 1MB
      • URL can be a maximum of 750 characters
      • Image: Only 20% of image may include text
      • Desktop only, cannot run on mobile devices
  • News Feed Ads (client must have an existing Facebook page to post on behalf of)

    • Creative Image: 1200×628
    • Message (Appears above image): 500 characters
    • Title: 55 characters
    • Body Text (Appears under title): Up to 145 characters
    • Link URL: Call to Action button to tell people what you want them to do when they see your advert, see below for more details
    • Domain Link (display URL): Must redirect to external, non-Facebook link, only website domains supported, URL can be a maximum of 750 characters
    • Image: Only 20% of image may include text
  • Video News Feed Ad (client must have an existing Facebook page to post on behalf of)

    • Video Design Guidelines
      Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Text: 90 characters
  • Thumbnail image size: should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Frames: 30fps max
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Recommended Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • File Size: Up to 1.75GB max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
  • Length: 45 minutes max

Slideshow Design Guidelines

Use these guidelines to design a slideshow, which is a video created from static images

  • Recommended News Feed image size: 1,280 x 720 pixels
  • News Feed image ratio: 16:9 (max 4:3)
  • Text: 90 characters (longer posts may be truncated on small screens)
  • Images of same size and aspect ratio are recommended to avoid cropping
  • Your image may not include more than 20% text.

Tip

Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.

Call To Action (Optional)

Add a call-to-action button to tell people what you want them to do when they see your ad. Please advise which of the following you’d prefer to choose:

  • Shop Now
  • Book Now
  • Learn More
  • Sign Up
  • Download
  • Watch More
  • Facebook Carousel

    Design Recommendations

    Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

        • Recommended image size: 600 x 600 pixels
        • Image ratio: 1:1
        • Text: 90 characters
        • Headline: 40 characters
        • Link description: 20 characters
        • Your image may not include more than 20% text. See how much text is on your image.

    Tip
    Use product imagery to target returning or high-intent customers, and lifestyle imagery to target new customers. While you should use images that are related to one theme in each ad, try different creative strategies, like storytelling or sequencing, to see what works best for you.

    Creative Optimization
    This feature will optimize the performance of your ad by selecting and ordering the best-performing images and links for each person who sees your ad.

Other Facebook Requirements

  • Facebook finds images with minimal text are more engaging for audiences
  • Only 20% of an image can include text, inc. books, posters, text-printed apparel, etc.
  • No word used in the creative can be longer than 20 characters – the following characters are not allowed at this time: @ > # $ % ^ &* ( ) <
  • Flash, mobile, and video creative are not allowed on Facebook Exchange
  • In order to run a newsfeed or video newsfeed ad the advertiser will have to approve an advertiser request on behalf of Audience360, granting Audience360 admin access to the page they wish to post on behalf of. This is a necessity in order to run these two formats of Facebook ads.
  • Facebook Exchange uses its own internal advertiser frequency caps
  • Audience360 is not responsible for monitoring or responding to comments made on video or newsfeed ads
  • News Feed ads cannot redirect to an external site with embedded video

Instagram

  • Instagram News Feed

     

    Design Recommendations

     

    • Image ratio: 1:1
    • Image size: 1080 x 1080 pixels
    • Your image may not include more than 20% text. See how much text is on your image.
    • Caption: Text only, 125 characters recommended

    Technical Requirements

    • Image ratio: 1.9:1 to 1:1
    • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
    • Caption: Text only, max 2,200 characters

    Call To Action
    Add a call-to-action button to tell people what you want them to do when they see your ad. You can choose from:

    • Book Now
    • Contact Us
    • Download
    • Learn More
    • Shop Now
    • Sign Up
    • Watch More
    • Apply Now
  • Instagram Carousel

     

    Design Recommendations

     

    • Image size: 1080 x 1080 pixels
    • Caption: Text only, 125 characters recommended

    Technical Recommendations

     

    • Minimum number of images: 3
    • Maximum number of images: 5
    • Image ratio: 1:1
    • Minimum resolution: 600 x 600 pixels
    • Maximum resolution: 1936 x 1936 pixels
    • File type: .jpg or .png
    • Maximum size: 30MB per image
    • Your image may not include more than 20% text. See how much text is on your image.
    • Caption: Text only, max 2,200 characters

    Call To Action
    Add a call-to-action button to tell people what you want them to do when they see your ad. Please advise which of the following you’d prefer to choose:

    • Watch More
    • Book Now
    • Contact Us
    • Download
    • Learn More
    • Shop Now
    • Sign Up
    • Apply Now

  • Instagram Video

    Design Recommendations

    • Aspect Ratio: 1:1
    • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
    • Format: .mp4 container ideally with leading mov atom, no edit lists
    • Audio: Stereo AAC audio compression, 128kbps + preferred
    • Caption: Text only, 125 characters recommended

    Technical Requirements

    • Caption length text: Text only, max 2,200 characters
    • Video aspect ratio: 1.9:1 to 1:1
    • Length: 30 seconds max
    • Thumbnail image ratio: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
    • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
    • File Size: Up to 30MB max
    • Frames: 30fps max
    • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

    Call To Action
    A call-to-action button can also be added to tell people what you want them to do when they see your ad. Please advise which of the following you’d prefer to choose:

    • Watch More
    • Book Now
    • Contact Us
    • Download
    • Learn More
    • Shop Now
    • Sign Up
    • Apply Now

Native

Native Standard Ad Unit Specs

Component File Type Characters / Dimensions Max File Size
Ad Title Text 20 – 50 Characters N/A
Ad Description Text 20 – 150 Characters N/A
Company Name Text 25 Characters Max N/A
Display URL Text 30 Characters Max N/A
Landing Page URL Text Up to 1024 Characters N/A
Large Image PNG, JPG or GIF 1200 x 627 or higher pixels (1.91:1 ratio) 2MB
Basic Image PNG, JPG or GIF 627 x 627 pixels (1:1 ratio) 2MB

Specifications:

  • Animation: Images can be static images or animated GIFs.

For more detailed guidelines, please contact AdOps@audience360.com.au by email.

Native Carousel Ad Unit Specs

Component File Type Characters / Dimensions Max File Size
Ad Title (Headline) Text 20 – 50 Characters per card N/A
Ad Description Text 20 – 150 Characters per card N/A
Company Name Text Max. 35 Characters per card N/A
Display URL (e.g. yahoo.com) Text Max. 35 Characters per card N/A
Landing Page URL Text Up to 2048 Characters per card N/A
Large Image PNG, JPG or GIF 1200 x 627 or higher pixels (1.91:1 ratio) 2MB
Basic Image PNG, JPG or GIF 627 x 627 pixels (1:1 ratio) 2MB

Specifications:

  • Native Carousel Ads allow three (3) to five (5) cards.
  • Animation: Static images only, no animated GIFs.

For more detailed guidelines, please contact AdOps@audience360.com.au by email.

Notes:

  • Image must be appropriate to the product or service advertised
  • Image must not have more than 20% text
  • Image cannot be of poor quality, sexually suggestive or misleading
  • Advertisement must relate to or match the landing page
  • Company name must be reflected in the landing page and the URL

We Recommend:

  • Images that fit the lifestyle look and feel tend to perform much better (not brands/logos)
  • Copy with a soft call to action to blend in seamlessly with the nature of the surrounding environment (usually editorial pages)

DCO

  • For detailed specification requirements on DCO Campaigns, click here
  • For a demonstration of the DCO, click here

Billboard

Creative Unit NameInitial Dimensions (WxH in pixels)Maximum Expanded Dimensions
(WxH in pixels)Max Initial File Load Size
(See note 2 below)Host-initiated Subload
(See note 3 below)Animation/Video Guidelines
(See video notes below)Z-index RangeUnit-Specific Notes
(See General Ad Requirements below)

Billboard

970×250

Initiates in expanded dimensions

 

Please see style guide for details

200 KB

1 MB

Minimum 24 fps for video

 

30 sec max length (unlimited user-initiated)

 

2.2 MB additional file size allowed for host-initiated video

 

Unlimited file size for user-initiated video or animation

0 – 4,999

This ad unit collapses to “Show Ad” text with icon (or 88×31 image), or “Show Ad” text/icon with residual branding in 62×88 px or 196×31 px image.

 

Example & Style Guide: www.iab.com/risingstars

 

Publishers: Please see note 6 below.

Get in touch

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Call 1300 51 44 00 today.

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