Display Stock-Extend Specifications
General
Display / Video / Audio
Social & Native
Stock Extend
Agency Design Specifications
The Dynamic Creative takes 3rd party product information (vehicles, boats, bikes etc from the carsales network) and displays this within a creative off-site. This document provides information to creative agencies on the specifications. The sizes supported are
MREC: 300×250
Half page: 300×600
Audience360 provides two (2) standard DCO creative templates. Please speak to your sales representative to discuss your requirements for creative.
Border
The creative needs to have a solid 1 pixel border around the advert being a light grey in colour.
Fonts
Any web fonts must be supplied by the Agency. Please ensure you have the appropriate rights to distribute and use the fonts required by your creative.
Third Party Ad-Served Tags
All third-party ad tags, impressions trackers and click trackers must be secure.
HTML5 Ads
The Trade Desk (TTD) DSP – ClickTag Instructions
https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf
- HTML5 creative can be delivered through third party ad tags (via an AdServer) or by uploading directly into our DSP partners.
- Any support for HTML5 Creatives (click tracker support, rendering issues etc) will be charged time and materials at our standard rates.
- Preferred as compatible with all operating systems and mobile devices
- Please ensure you provide a clickTAG macro so we can insert our DSP click tracking url.
- Please provide one HTML file for each size with all assets embedded into the HTML source code or alternatively have these assets hosted on a CDN which is available over SSL.