Tag: Blogs
Dark Mofo: Illuminating Tasmania’s Travel Market
In recent months, Tasmania’s allure as a travel destination has witnessed a significant surge, with a 31% increase...
Navigating Domestic Travel Trends in Australia
As Australians eagerly embrace domestic travel opportunities, exploring the diverse landscapes of our country, our insights platform allows...
Travellers Flock to Adelaide for Rugby League Showdown
As the highly anticipated first Rugby League State of Origin clash between New South Wales and Queensland approaches,...
Sensitive marketing amid natural devastation
The Australian travel industry has had a rocky past few years, and we’re not just talking about covid. Australia...
Business is booming, so where do you invest in marketing?
Travel is back in a big way and one of the challenges facing the industry is having too...
Here’s why not all data is created equal
Travel marketing is constantly evolving, with data informing the philosophy that guides modern advertising. Understanding your ideal client,...
How to responsibly market your travel destination
The global travel industry is becoming increasingly focused on promoting sustainable and responsible tourism – and with good reason.
It’s the...
Getting serious in the travel marketing game
Whether you’re starting-up, scaling-up, looking to get serious or simply re-evaluating your marketing strategy for the year ahead,...
Why Timeliness Is Critical for Travel Marketers’ Success
Timeliness in activation of data is absolutely critical for the travel industry. What’s key is showing available inventory...