Programmatic Digital Out of Home (pDOOH) advertising is revolutionising how brands engage with audiences in the physical world. Unlike traditional out-of-home media, pDOOH allows advertisers to target audiences in real-time using data-driven insights. This means ads can be dynamically displayed on digital billboards, kiosks, and screens, reaching the right people at the right time, where have we heard this before? We are now at a place in time where we can transact on these media types utilising programmatic technology that has been ubiquitous in market for the last 20 years.   

What makes pDOOH even more interesting is its ability to integrate with other digital channels, creating cohesive, omnichannel campaigns that extend from the online to the physical environment. It’s not just about putting an ad on a screen—it’s about making that ad relevant, timely, and impactful. With pDOOH, brands can deliver personalised experiences at scale, making it one of the most innovative media activation tools available today.  

When it comes to pDOOH, Audience360 offers a distinct advantage through its innovative indexation methodology. At Audience360, we create on-target and intent-based audiences for brands and advertisers by leveraging exclusive, privacy-compliant data partnerships with trusted publishers. These partnerships allow us to tap into audiences actively in-market for high-value items such as new cars, homes, or loans, as well as those researching travel and tech. 

What sets Audience360 apart in the pDOOH space is our audience-first approach. Unlike the traditional proximity and point-of-interest targeting methods, which remain valuable, our sophisticated indexation framework uses first-party audience signals to identify areas with higher affinity for specific targeting within a region. This means that brands working with Audience360 can deliver hyper-relevant, impactful pDOOH campaigns, reaching audiences who are not just nearby but are primed and ready to engage with their message. 

With Audience360’s cutting-edge indexation and audience-first methodology, brands can transform pDOOH from a traditional medium into a dynamic, data-driven powerhouse. Don’t just advertise—engage with intent-based audiences who are ready to act. Brands and advertisers can elevate their next campaign with precision and impact by partnering with Audience360.  

Are you ready to take your pDOOH strategy to the next level? Let’s make it happen.