• Success stories

    Automotive

    You sell prestige cars. Doesn’t it make sense to focus your attention on people who want to, and can, buy one?

    It’s common knowledge that the vast majority of Australians now conduct most of their research online before purchasing a vehicle.

    In fact, by the time most buyers walk into, or contact, a dealership they have usually decided what brand or model to purchase – it’s about the best deal they can get.

    So how to influence their decision before then? Connect with them where they’re spending their time - on Facebook - while they’re in research mode.

    AutomotiveCase Study

    In Q2 2016, a major prestige Auto brand dealer ran a campaign on Facebook, overlaying our exclusive prestige & luxury vehicle intender audience data.

    Utilising Facebook’s rotating Carousel solution, a selection of vehicle images scrolled through users’ News Feeds. The campaign’s goal was achieving site visits through clicks. Over 9 days 3,381 people clicked through to the site.

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  • Success stories

    Travel

    It’s well known that the vast majority of Australians now conduct research predominantly online about goods and services before making a purchase. In fact, increasingly the purchases themselves for FMCG goods are happening online and being delivered straight to customers’ homes – without them going near a physical store.

    So how to influence their decision before that time? Connect with them, where they’re spending their time - on Facebook - while they’re in research mode.

    The challenge with advertising online, however, can be standing out in what can be a noisy environment.

    The solution – target people who are already relevant and have shown interest in the same or similar goods and services that you have to offer.

    Case StudyTravel

    In Q2 2016, an entertainment promoter ran a display campaign across Facebook - targeting travel intenders actively looking to travel to key domestic markets while their show was playing in each city.

    A phenomenally strong response was generated, proving the power of targeting by interest and intent.

    By the end of this client’s campaign a CTR of 1.71% had been achieved, at a CPC of $0.67 over 6 weeks.

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  • Success stories

    Finance

    The challenge with display advertising is standing out in what can be a cluttered environment.

    Reach in-market online car buyers and tailor your ads specific to their online browsing behaviour through our Dynamic Creative Optimisation (DCO) solution that is unique to Audience360™.

    DCO ads contain vehicle images & price details (sourced from Carsales) and be overlaid with repayment amounts relevant to that exact vehicle

    CTR rates for DCO ads are historically higher than standard banners due to the specific nature of the messaging plus unique look and content

    Case StudyFinance

    By reaching in-market users with tailored DCO creative that adapted in real-time Audience360™ achieved a 753% increase in CTR performance in A/B testing comparing DCO against standard display banners.

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  • Success stories

    Retail

    It’s common knowledge that the vast majority of Australians now conduct research predominantly online before completing a technology purchase. In fact, the majority of purchases themselves are now conducted online.

    So how to influence their decision before it becomes final? Connect with them, where they’re spending their time – online – while they’re in research mode.

    The challenge with advertising online, however, can be standing out in what can be a noisy environment.

    The solution – target people who are already relevant and have shown interest in the same or similar goods and services that you have to offer.

    RetailCase Study

    Over 2 weeks, a major mobile telco ran a campaign to promote a Mobile plan – targeting a relevant and pre-qualified audience of intenders actively researching mobile phones in the previous 30 days.

    A strong and consistently improving response was generated, proving the power of targeting by intent.

    By the end of this client’s campaign a CTR of 0.10% had been achieved.

  • Success stories

    Property

    You sell property. So it makes sense to focus on targeting people actively looking to buy or invest in property.

    It’s common knowledge that the vast majority of Australians now conduct most of their research online before purchasing a home, land or apartment.

    In fact, by the time most buyers contact a real estate agent or property developer they have usually decided what to purchase – it’s about the best deal.

    So how to influence their decision before that time? Connect with them, where they’re spending their time – online – while they’re in research mode.

    PropertyCase Study

    Over 8 weeks, a home loan provider ran DCO display creative - retargeting relevant, pre-qualified intenders showing clear intent in buying a property.

    Very strong response generated by this activity – with a 0.19% CTR achieved at CPC of $10.40.

    Most important, 425 conversions were secured, including completed loan applications, at a CPA of $29.62.

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  • Success stories

    Health

    It’s common knowledge that a large majority of Australians research health and medical issues online before seeking medical assistance, sometimes instead of. The industry jokingly refers to it as “asking Dr Google”.

    As people increasingly spend more time researching and transacting online, it is naturally also leading them to book their medical appointments through websites and apps – including our data partner Health Engine – Australia’s #1 health directory.

    So how to influence their decision before it becomes final? Connect with them, where they’re already spending their time – online.

    AutomotiveCase Study

    A campaign was run to raise awareness with males of addressing health issues, with a 30-second video targeted towards users booking health appointments with medical professionals such as physios & GPs.

    Beyond this, targeting was directed towards intent across relevant sports, auto and career interests.

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